RUBY RB1 chocolate

THE 4TH CHOCOLATE IS HERE, BORN FROM THE RUBY COCOA BEAN

After dark, milk and white, ruby is the most uncommon chocolate
discovery in 80 years. This gift of mother nature surprises and bedazzles 
with a completely new colour and taste experience, born from the ruby 
cocoa bean - without adding any colourants or fruit flavourings.
 

_{DISCLAIMER: With the objective to protect ruby’s authentic proposition,
Barry Callebaut continues to work closely with U.S. and Canadian food
authorities toward recognizing ruby with its own standard of identity for
chocolate. In the meantime, ruby will be launched in the U.S. and Canada
as ruby couverture. This will be reflected on packaging. Global
communication assets will continue to reference chocolate.}

More information:

With the Finest Belgian Chocolate ruby RB1, Callebaut brings the first ever expression of ruby chocolate fully dedicated to artisans and chefs. Immerse yourself in its ruby colour. Lose yourself in its intense fruitiness and fresh, sour notes. Let ruby RB1 be the spark to ignite fresh creativity.

With ruby RB1, you will quench the desire for a hedonist fulfillment of all the senses and delight a new generation of consumers - mainly millenials - who balance out a healthy lifestyle with the quest for extreme pleasure. Are you ready for this sparkling sensation called ruby RB1? 

BORN FROM THE RUBY COCOA BEAN 

One of our cocoa experts discovered that unique components, naturally present in cocoa beans, yield chocolate with an exceptional red-pink colour and fruity taste. Through our direct collaboration with the Jacobs University in Bremen (Germany), we slowly but surely unravelled the secrets behind this discovery. Everything pointed towards the precursors in a specific type of bean: the ruby cocoa bean.

Identifying the ruby cocoa beans – which hold plenty of these precursors – and finding the best way to process the beans during the chocolate making process has taken many years of research. Today, the Callebaut chocolate makers have fine-tuned the ruby chocolate recipe for chefs to create freely with its remarkable colour and taste.

NO FRUIT FLAVOURINGS, NO COLORANTS

The ruby cocoa bean thrives in cacao growing countries like Brazil, Ecuador and Ivory Coast. Neither genus or origin determine the qualification for a cocoa bean to be a ruby bean. It’s the natural occurrence of the typical precursors that qualify for a bean to have the ruby bean profile and evoke the ruby colour and taste.

As single Belgian gourmet chocolate having dedicated more than 100 years to bean-to-chocolate making, Callebaut masters the skill of awakening the unique sensory properties of the ruby cocoa bean. Only expert selection and meticulous processing of the ruby beans yield ruby RB1 chocolate – without adding any colourants or fruit flavourings.

With your choice for Callebaut Ruby RB1, you support cocoa farmers. Callebaut partners with the Cocoa Horizons foundation, empowering craftsmanship and entrepreneurship among cocoa farmers. For every Callet™, we give back to the cocoa farming communities in Ivory Coast and Ghana.

Our main focus goes on training programmes and financial incentives motivating farmers to improve the quality and yields of their crops – eventually enabling farmers to improve their livelihoods. Through our partnership with the Cocoa Horizons Foundation, we are in direct contact with the farmer communities we source from.

With your choice for Callebaut Ruby RB1, you support cocoa farmers. Callebaut partners with the Cocoa Horizons foundation, empowering craftsmanship and entrepreneurship among cocoa farmers. For every Callet™, we give back to the cocoa farming communities in Ivory Coast and Ghana.

Our main focus goes on training programmes and financial incentives motivating farmers to improve the quality and yields of their crops – eventually enabling farmers to improve their livelihoods. Through our partnership with the Cocoa Horizons Foundation, we are in direct contact with the farmer communities we source from.